Sales Talking Points
How to reference The Ask in sales conversations
Discovery Call Scripts
Your Response:
"I totally understand that feeling. Katie felt the exact same way. She spent 15 years in corporate and wrestled with that decision for a long time. What she discovered—and what she shares in her book 'The Ask'—is that it's not about being 100% ready. It's about having the right framework and support system. That's exactly what The Bee Suite provides."
This positions Katie as relatable and the program as the solution to their uncertainty.
Your Response:
"That's one of the biggest challenges Katie addresses in 'The Ask.' She struggled with pricing early on too. The book walks through exactly how to price your services based on value, not hours. And in the BOSS Certification program, we have an entire module dedicated to crafting your offer and pricing with confidence—it's called 'The Ask' for a reason!"
Connects the book title to their specific pain point and previews program content.
Your Response:
"That's such a powerful insight. Katie calls that your 'corporate expiration date'—and it's actually a sign of growth, not failure. In 'The Ask,' she talks about how recognizing that feeling is the first step toward building something that's truly yours. The question isn't if you should make a move, it's how to do it strategically. That's where The Bee Suite comes in."
Reframes their fear as a positive signal and positions the program as the strategic path forward.
Email Follow-Up Templates
Subject: Your path from [Current Role] to [Desired Pathway]
Hi [Name],
It was great connecting today. I loved hearing about your [specific detail from call].
What you shared about feeling [their pain point] really resonated with me. Katie felt the same way when she was navigating her transition from corporate. In her book "The Ask," she talks about how [relevant concept from book].
Based on your [Archetype] profile and interest in [Pathway], I think you'd really benefit from [specific program recommendation].
I've attached your personalized BOSS Assessment results. Take a look and let me know if you have any questions.
Looking forward to supporting your journey!
[Your Name]
Subject: The corporate expiration date (and what comes next)
Hi [Name],
I wanted to share something Katie wrote in "The Ask" that I thought you'd appreciate:
"The corporate expiration date isn't failure—it's evolution."
After 15 years in corporate, Katie made the leap at 39. Today, she runs a 7-figure business with 50+ clients.
Her secret? The BOSS Framework—the same framework we use in The Bee Suite programs.
If you're ready to explore what's next, I'd love to chat about how we can support your transition.
[Your Name]
Objection Handling with The Ask
Objection: "This is too expensive"
Response: "I hear you. Katie struggled with pricing too when she started. But here's what she learned and shares in 'The Ask': your expertise doesn't expire when you leave corporate—it compounds. The investment in this program is about accelerating what Katie took years to figure out on her own. You're not paying for information; you're paying for proven frameworks and a community of executives who've been exactly where you are."
Reframes cost as acceleration and community value.
Objection: "I can figure this out on my own"
Response: "Absolutely, you could. Katie did too—but it took her years of trial and error, and she made costly mistakes along the way. That's exactly why she wrote 'The Ask' and created The Bee Suite. The question isn't whether you can do it alone, it's whether you want to spend years figuring it out or months with a proven roadmap and peer support from other [Archetype] executives."
Acknowledges their capability while highlighting time and risk savings.
Objection: "I need to think about it"
Response: "Of course! This is a big decision. While you're thinking, I'd encourage you to ask yourself the question Katie asks in her book: 'What's the cost of waiting?' Not just financially, but in terms of your time, energy, and the opportunities you might miss. I'm here whenever you're ready to discuss further."
Gives space while planting a seed about opportunity cost.
39
Years old when she left corporate
15
Years in corporate before the leap
11+
Years as CEO of ALLY Energy
7-Figure
Business with 50+ clients
The Proof Point:
"Katie built a 7-figure business using the exact frameworks we teach in The Bee Suite. This isn't theory—it's proven methodology from someone who's been exactly where you are."