Lead Flow & Process

How leads enter the funnel, scoring system, and tier classification

The Complete Lead Journey (5 Steps)

Lead takes 18-question assessment to discover their builder archetype and ideal pathway

Contact info, industry, experience level, and transition timeline collected

Personalized archetype, pathway, and readiness scores revealed with detailed insights

Lead score calculated (0-100) and tier assigned (HIGH/MEDIUM/LOW/UNSURE)

Book Call or JOIN buttons presented based on tier and archetype

Post-Results: Dual CTA Landing Page

After viewing their results, leads are presented with two clear pathways to take action:

HubSpot calendar link to schedule a discovery call with the sales team. Perfect for leads who want personalized guidance.

Best for: Tier 1 & 2 leads

Redirects to a customized Mighty Networks landing page with their personalized offer. Ready to join The Hive immediately.

Best for: Self-directed, high-intent leads