The Ask is Katie Mehnert's groundbreaking guide for professionals navigating the transition from corporate careers to building their own businesses and fractional practices.
Drawing from her own journey of leaving corporate at 39 after 15 years and building a 7-figure business with 50+ clients, Katie shares the frameworks, mindsets, and practical strategies that helped her—and can help your prospects—make the leap successfully.
This book is central to The Bee Suite methodology and provides the foundation for the BOSS™ Assessment and programs.
Key Concepts
Recognizing when you're on "borrowed time" in corporate and it's time to build something of your own. This resonates deeply with executives feeling the pull to leave.
Architect, Catalyst, Craftsperson, and Conductor—understanding which archetype your prospect is helps you personalize your approach and speak to their specific needs.
Building Opportunities with Strategic Support—the 4-phase framework (Awakening, Ask, Build, Pollination) that guides builders from clarity to launch to scale.
Fractional Practice, Corporate Ascent, Board & Advisory, Impact & Legacy—helping prospects see multiple options beyond "start a business or stay in corporate."
Discovery Calls
Reference Katie's journey when prospects mention feeling stuck or uncertain about leaving corporate: "Katie felt the same way at 39..."
Objection Handling
When prospects say "I don't know if I'm ready," share how the book addresses the exact fears they're experiencing and provides a proven roadmap.
Follow-Up Emails
Include book quotes and key concepts in nurture sequences to reinforce The Bee Suite methodology and build credibility.
Social Proof
Mention that Katie built a 7-figure business with 50+ clients using these exact frameworks—it's not theory, it's proven.
Gift Strategy
Consider sending the book to HIGH-tier leads as a personalized gift with a handwritten note from Katie or Erika.
- • Left corporate at 39 years old
- • 15 years in corporate before making the leap
- • Now 11+ years as CEO of ALLY Energy
- • Built a 7-figure business with 50+ clients
- • Struggled with positioning and pricing early on (relatable!)
- • Created The Bee Suite to help others avoid her mistakes and accelerate their success